Storytelling is the new normal?

Storytelling is the new normal?

Sometimes one gets an opportunity to use a channel to put things forward to an audience one never thought one would meet. Such an event happened last week when I was a guest for the second time in the GloComNet webinar series on Complexity and Uncertainty. The webinar is recorded in a brand new TV studio which can livestream 4K content. The webinars recordings have audiences up to 1500 people, so it was a real honour to be a guest.

The topic of this fifth episode was storytelling and complexity, which seems odd at first, since storytelling to most people is primarily known as a business method to deliver a message to an audience. Lately, Storytelling has almost replaced PowerPoint on congress podia. And today’s ads on TV or the internet must be “Stories” else – the marketing experts say – nobody takes them seriously (which I doubt, but alas).

How to Cook Pasta

How to Cook Pasta

Would you like me to tell you how to cook pasta? No? Pretend you do for a minute so I can make a point. It’s about stories, I promise. First, choose a pot with a good thick bottom. If the pot’s bottom is thin, the water will not boil evenly, and the pasta...
Where to drop the pebble

Where to drop the pebble

I was looking back at some of my personal blog posts and discovered this one entitled ‘Where to drop the pebble‘ from October 2011 which I thought was worth sharing here on the PNI2 site more than three years later as every word is still very relevant, and...