On this call we will discuss the use of PNI for weak signal detection (“Catching emerging trends”). We’ll talk about:

• What we’ve learned about using PNI to discover and make sense of weak signals
• How PNI connects to other methods of trend detection such as focus groups and ethnography
• Ideas for designing PNI projects to detect weak signals

PNI Institute calls take place the second Wednesday of each month, at 14:00 in New York, 20:00 in Europe. Please go to https://zoom.us/j/9067497326 to join the Zoom meeting.